WHY NEWS PLACEMENT
IS GOOD FOR BUSINESS
  • News content gets noticed. Paid ads are often ignored. Studies show television viewers remember news stories but tend to tune out commercials. Similar results are seen with print and radio ads.

  • Advertising is expensive. It costs much less to hire a media agent to get your message included within news content.

  • News stories take on a second life when used as marketing tools on YouTube, your website, at trade shows or in printed materials.

  • News coverage brings instant credibility because it means an objective outsider has found value in what you offer. This can be invaluable currency when approaching potential buyers, distributors, investors and publishers.

TELEVISION - RADIO - NEWSPAPER - MAGAZINE

NATIONAL - REGIONAL - LOCAL





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SUCCESS!

When real estate investor Kristi Oman wanted to publicize her new commercial property website, she did what many industrious small business owners do...she tried to handle it in-house.

“I wanted to get a story in our metro newspaper, so I had a staff member begin calling reporters,” says Oman.

“Editors flat out weren’t interested. We actually ended up annoying the very people we wanted convince.”

That’s when Powerhouse Media Service got involved and Oman began getting results. By developing the story behind the product and pitching it the right way, Powerhouse successfully placed Oman’s story in the Minneapolis StarTribune. The paper ran a feature story about
GoFishCommercial.com on the front page of its business section, complete with a full color photo of Oman.

“My website got 50,000 hits the day my story ran in the newspaper,” says Oman.

Multiple media exposure makes an even larger impact, so Powerhouse then pitched the website story to the area’s premier business magazine. They covered the story in one of their groundbreaking issues, complete with photos.

“Every time my site is in the news, its more evidence to my customers that GoFishCommercial.com is a major player in commercial real estate,” says Oman. “News placement is an important part of my business plan as I expand my website to other markets.”